If you are looking to attract more high-end clients, try leveraging the power of testimonials in your casino marketing strategy. Customers are highly motivated to keep playing when they can see themselves as the winner. This is the most powerful motivation of all, “I could win too!”
Many casino games use technology to improve the quality of the experience for players. Video cameras and computers are routinely used to supervise games. Casinos have also implemented a technique called “chip tracking” where betting chips have microcircuitry embedded in them that allows them to track minute-by-minute wagers. The roulette wheel is also closely monitored to determine statistical deviations. Casinos also have enclosed versions of their games where players can bet by pressing buttons, rather than dealing with dealers.
Before the twentieth century, gambling had limited popularity. Most people played in private clubs or illegal gambling dens. Gambling was seen as a gentlemen’s sport and a convenient way to earn money. Today, a casino is usually attached to a hotel, allowing the public to experience the thrills and spills of gambling without having to leave the hotel. While the word “casino” is used to refer to a casino, it can also mean a club.
As a result, casinos focus a large portion of their resources on high rollers. These players spend thousands of dollars, but play in separate rooms away from the main casino floor. The higher the stakes a high roller places, the higher the casino’s advantage. In addition to providing high-quality service to high-end patrons, these casinos also offer special inducements, such as reduced-fare transportation or free drinks and cigarettes. Regardless of the type of gambling activity that draws a high-roller to a casino, these players are a significant part of the casino’s revenue.
